From dream to reality: The Evolution of the Modern Golf Club

When SEIKO introduced its epoch-making S-YARD driver in March 1993, the SEIKO name was already associated world-wide with quality and high-precision products.

SEIKO however, had yet to achieve fame in the golf equipment market. Although the oversized head and extra long shaft of S-YARD’s original driver were innovations that appeared a year and a half ahead of any competitor, no one could imagine that in a few years S-YARD would become the new standard for golf clubs throughout the golf world.

The basic concept behind S-YARD’s first driver was simplicity itself: to realize the amateur golfers' dream of reliably hitting the ball further and straighter. SEIKO has taken its initial success to an even higher level by expanding its range of technologically advanced golf clubs to provide an impressive selection for both amateur and professional golfers alike.

Research and development into the latest technologies, careful selection of the most advanced materials and rigorous testing of its products are what ensure the superiority of S-YARD golf clubs.

Make your own golfing dreams a reality with S-YARD.